-Help identify target audiences and plan media campaigns -Compare and negotiate rates, ad space, and airtime -Optimize plans and budgets according to the best media mix -Prepare schedules and adjust when needed -Experiment with new platforms and channels -Ensure ads are creative and displayed appropriately -Monitor costs and return on investment (ROI) -Report to clients and build long-term relationships -Work on paid ads on all the digital media channels (Facebook, Twitter, Google, Youtube, Snapchat, etc..)