Area To Cover:

1. Creating digital marketing strategy and implementation

• Setup effective long term and short term marketing strategy.
• Strategy inplementation services.
• Achieve a satisfactory result.

2. Social Media Marketing Platforms 

• Social Media account setup
• Brand awareness and engagement 
• Social Media Promotions

3. Influencer Marketing

• Harness digital channels to reach target audiences is with influencer marketing.

4. Email Marketing 

• To stay connected with prospects and customers, sending them customized newsletters or offers based on past shopping history or brand engagements.

5. Content Marketing 

• The awareness stage: Buyer realizes they have a need 
• The consideration stage: Buyer determines a course of action to meet this need 
• The decision stage: Buyer decides on a product / service to purchase to meet the need

6. Search Engine Optimization (SEO) Marketing 

• Google analytics support
• On-page and Off-Page optimization
• Plagins optimization
• Drive organic traffic
• Search engine listing
• Improve Your Search Position on the major search engines.

7. Pay-per-click (PPC) 

Pay-per-click is a form of paid advertising that allows marketing teams to essentially purchase traffic to their website. Marketers place ads on websites or search engines such as Google and Microsoft Bing, and pay a fee each time the ad is clicked on. These ads often appear at the top of the search results page, andare typically determined by bids on specific keywords, while banner ads on websites usually have set prices.   

8. Affiliate Marketing 

Affiliate marketing is similar to referral programs, it involves working with outside individuals or companies under the agreement that they promote your product in exchange for a commission from each sale that can be attributed to their efforts. This is a way to cut down on costs and outsource some of the heavy lifting of promotion, however, you’re putting your brand's reputation in someone else’s hands, so this type of marketing often requires more extensive monitoring and tracking. 

9. Mobile Marketing

Mobile marketing initiatives can include many of the digital marketing strategies mentioned above, and typically will leverage a combination of text messages, social media, email, push notifications, and mobile applications. The importance of mobile marketing is rising, as it is expected that by 2024, the number of mobile shoppers will rise to approximately 187.5 million users. With the clear move to mobile, marketers need to think about how they can optimize their current marketing efforts for mobile to be able to deliver a seamless and user-friendly experience.