Every good thing one could say about brand design holds true for dimensional design, only, you know, in more dimensions! No matter what the media, it is always about the MESSAGE, and the shapes, structures, materials and traffic-planning only serve to give you that many more ways to engage your audience! And 'audience' is the right word indeed, because like theatre, all of the colors, lights, sounds and sets mean nothing without the message. But WITH all of the methods and materials and strategies available in dimensional design for residential, retail or restaurants, your message will truly communicate!