With a goal to increase social media reach and engagement across its users, Dizzle came up with the concept for a marketplace where users could exchange points for tweeting, liking, +1-ing, and otherwise sharing content from other users. Tightly integrated with various social networks including Facebook, Twitter, Google+, Tumblr, etc., Dizzle users could share and promote content to their social network accounts with a single click. Built originally on the LAMP stack using Kohana framework and jQuery, as the dataset and user base grew, it was necessary to migrate some of the functionality to more scalable technologuies such as Node.js, MongoDB, and Twiiter FlockDB (social graph) while maintaining a functioning site. At its peak, dizzle.com had thousands of users conducting tens of thousands of actions on the site each day.