Start Your eCommerce with Dropshipping You have this great idea for a business. Nobody does exactly what you’re going to do. It’s the perfect niche. People are going to love it! Except you don’t have space to keep inventory. Or the capital to buy it. Meanwhile, you spend so much time on your website that you can’t manage fulfillment as well. What you need to learn, is how to start a dropshipping business. But what is drop shipping, anyway? In short, dropshipping is when a store doesn’t keep the product it sells in stock. Instead, when that store makes a sale, it purchases that item from a third party and has it shipped from there to the customer.