>Generate and update website content (products, content, promotions). >Work with agencies to build traffic & sales via the website (P.P.C. agency, email marketing provider, e-commerce provider, etc). >Plan, define and implement website changes and functional improvements. >Maintain and update the online marketing plan for the website. >Monitor key performance indicators on the website and develop plans to improve them. >Update product information and content on the website. >Create banners, images, promotions etc for display on the website (using products like Photoshop). >Update content managed areas (copy & artwork). >Manage website configuration & parameters (e.g. payment options, stock management). >Investigate and report any operational/technical issues arising. >Scope and document ongoing website functional projects /improvements. >Test and deploy functional projects /improvements. >Understand and develop sources of traffic (& the factors that influence it): email, S.E.O., P.P.C., affiliates, social media, catalogs etc. >Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc).