There is an art to ecommerce website design. The design of your store can make or break a sale, lure-in customers or drive them away. The quality and cohesiveness of the design elements in your website says a lot about you and your online business. First impressions have always been important, and with the introduction of social networks to ecommerce and the increasing popularity of Social and Mobile commerce sites, your company’s identity needs to reach online shoppers within multiple channels.