Beginning with a stong catalog structure is vital to the success of an ecommerce company. I have over 14 years of experience designing catalog structures and would consider myself to by highly skilled at understanding the needs of the customer as well as the client. Creating a strong foundation that standardizes how your data is organized improves the overall usability of your website and user experience. Detailed product information ensures your products are searchable, easy to find, and makes customers confident that they’re buying the exact item they want. My job is to develop that initial catalog architecture that lays out your categories, attributes, standardized product listing pages, naming methods, etc. I then provide each client with the training and resources needed to effectively maintain their catalog.