Customer Service Training Manual As a customer service worker, your ultimate goal is to give the customer an immersive and pleasant experience. Communicating with co-workers and providing quality service are the two most important aspects of your job. Empathetic communication will get you the furthest with a customer; understanding their issues and goals will ultimately help you piece together the best and most efficient solution. Falling short could mean an angry customer for you, and a lost customer with the business, as well as negative word of mouth. By educating yourself on the basics of customer service and practicing procedures outlined in this manual, you can become an asset to not only the company, but to anyone who interacts with you throughout the day.