You will find confusing write ups telling you that there are stereotypes and fixed writing standards. Of course, there are manuals as well regarding scores of styles, and about what is 'right' and up to the mark and what is not. But, do you realize, these guides and manuals actually misguide, because all of them are so different from each other and they deal with variegated subjects. After all, for you, it is important to find the right editor, who can understand the content of your project and accordingly set the style for it. Just proof reading will not help. Apart from editing, I can give you my opinion about exactly what needs revision and why, that too with an insight. I can tell you what is out of place and what needs to be added. Just the right kind of phrases and tone only can't make your project successful. It has to ring true, be relevant and appealing. That's why, before you publish , make it sure that you are sending your article to the right editor for a sensible editing.