For many, electronics feel nearly as essential to daily life as food, water, and shelter do. The idea of an extended period of time without our smartphones, laptops, tablets, and televisions is unthinkable. What are we going to do? Read books? Climb trees? Watch cable? Nonsense. At the end of the day, electronics marketers are all trying to do the same thing: differentiate their products from the rest of the pack. When the core functions of your product are more or less the same as those of your rivals, your job as a marketer becomes all about branding