ROI $1 = $42
That's true when it comes to email marketing
Unfortunately, most of the emails are ignored by the audience...
and there is a reason for it...boring subject lines
So here is how I do things...
After thorough research on my clients (you) and your audience, I start the voodoo
- subject lines that leave the reader curious making him open the mail
- writing engaging words to indulge the reader
- making him aware of the service/product being offered ( in a way reader thinks he has been wasting his life without it)
- giving CTA,s
P.S I continuously update my email writing skills by taking different workshops and courses offered by the legends in email marketing industry