Assisting with IP Reputation, Domain Reputation and strategies for mass email marketing to be sure as much as possible emails reach your customer's "inbox", or "promotional" tab (NOT IN SPAM) This is mainly the technical and behind scenes for keeping your IP / Domain reputation high so that you do not get penalized when sending emails to your customers by having all those advertisements and money spent just to have it land in spam. This can include training on how to maintain your senders' list (Group of emails of your customers) and keep it clean from spam traps and bad reputation and keep sending right to their inbox. Email deliverability is not just about how your email is designed, but if your DMARC, SPF, BIMI, and DKIM are set up correctly and maintained as the business grows. Businesses depend on marketing the most and if your tools are not in place, you will not reach your target market properly at all, thus meaning higher marketing costs for low sails and much less publicity.