Email Marketing

I'll be Responsible for creating email marketing campaigns to promote a product or service. Determines target audience devises campaign and launches email campaign to create a buzz or generate leads for the business

My Primary Responsibilities

• Create email marketing campaigns to promote products or services. 
• Ensure marketing message is conveyed clearly and delivered properly to prospects. 
• Ensure messages are sent in proper form and template. 
• Proofread emails for clarity, grammar, and spelling. 
• Develop a personalization strategy. Include specific graphics, incentives, and detailed descriptions. 
• Review messages for brevity. Send messages to those who have opted in for messages. 
• Ensure messages are mobile-friendly. 
• Create a database of emails for lead generation. 
• Follow up on interested respondents. 
• Purge non-deliverable email addresses and opt-outs. 
• Include persuasive 'call-to-actions in advertisements and promotions. 
• Place orders for products. Design and write press releases. 
• Track and analyze direct and interactive marketing campaigns. 
• Use statistical analysis and reports to create campaigns. 
• Coordinate and monitor the maintenance, integrity, and security of several databases. 
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.