• Analyzed and reported performance metrics for sales of daily, monthly, quarterly and year-end numbers that includes bookings, forecast and performance against quota, product and market segments. • Designed and analyzed sales statistics and assisted in planning further strategies by providing extensive reporting based on historical internal sales data, market trends, competition, etc. • Prepared various ad hoc and structured reports for the sales team such as Forecast Vs Order Vs Sales report, Brand wise, SKU wise, Area wise sales and growth % over previous years, extensive analyses on price revision and new introduction, analyses on expiry and slow moving SKUs, customer information, COGS, product information and budget planning, etc.