Results driven Brand, Marketing and Business Strategist with 10+ years experience working with startups, rapid growth and turnaround brands. Involved in every aspect of business for both B2B and B2C channels, I provide expertise in the entire go-to-market process for a product or service lifecycle. With six+ years experience as a Brand Marketer at Under Armour and Director of Marketing at Skullcandy, I've transitioned to full-time consulting with the goal of helping companies of all sizes build strong brand identities, define target consumers, set strategic direction in alignment with overall business goals and develop meaningful and long-term engagement strategies with consumers.
Skills & Expertise
AdvertisingBrand ConsultingBrand DevelopmentBrand ManagementBranded Content DevelopmentBudget SettingBusiness DevelopmentBusiness PlanningBusiness Strategy FormulationConsultingCreative DirectionDigital MarketingInfluencer MarketingIntegrated Marketing Communications (IMC)MarketingMarketing Communications PlanningMarketing StrategyProduct MarketingSocial Media MarketingSports MarketingStrategic Planning