Facebook advertising is the fast growing trend in the online advertisement Industry. With 1.39 billion users classified by age, location, demographics, revenue, education and behavior, Facebook serve a perfect platform to target the right audience with a comparatively lower cost. From page likes to website clicks, they offer a wide range of advertising solutions to suit any business. Businesses that are advertising on other networks now realize the potential of Facebook and have started spending on FB ads. Facebook Ad Setup (FREE) & Management Choosing the Right Ad type: Location & Demographic Targeting: Behavior & Interest: Ad Creative – Eye Catching Image ads with call to actions: Bid Refinement: Re-Targeting: Remarket to potential customers who have visited the site by setting up re-targeting pixel at the website. Conversion Tracking: Implement conversion tracking at website and track conversion, cost per conversion etc. to fine-tune the campaign for better performance.