📅 August 2025 | Facebook Video Ads Campaign
🔸 Platform Used: Meta Ads Manager (Facebook Business Suite)
📌 Objective: Launch a short-term, hyper-targeted video campaign to increase visibility, build brand awareness, and drive meaningful engagement on a weather-focused Facebook page. The aim was to test optimized audience delivery and gain real-time performance insights.
🎯 Strategy & Setup:• Defined a custom audience (Age: 18–65+, Location: Pakistan)• Interest-based targeting: Weather, Forecasting, Climate, Radar• Campaign objective: Video Views (optimized for high reach & retention)• Daily Budget: PKR 300• Duration: 3 days (Aug 2–Aug 4, 2025)• Placement Type: Manual (to control ad positioning across Feed, Reels, Stories)• No button CTA to maintain native post appearance
🧠 Execution Process:• Created & uploaded original video content tailored to current weather trends• Designed ad copy with regional relevance and attention-grabbing visuals• Launched the campaign using Ads Manager with strategic placement• Closely monitored metrics: Impressions, Click-Through Rate (CTR), View Rate• Adjusted audience filters and placements mid-campaign for better performance
📈 Results & Insights:• Achieved stable reach within first 24 hours• High retention rate for video views observed on mobile platforms• Gained early engagement insights to inform future ad targeting• Setup serves as a foundation for future scalable weather-based promotional campaigns
🗂 Assets Included: Screenshots from Meta Ads Manager Dashboard Campaign Preview & Setup DetailsPerformance Snapshot (available upon request)