hey business owners, didn't get your desired sales after spending an immense amount. Well I'll help you to get your desired outcomes through the right strategies,targeting and proper budget optimization

a rock-solid foundation must be built to achieve desired goals and it depends upon

1 RELEVANT TARGETING AUDIENCE: we must have awareness about our customers, everybody can't be your customer. We should test different audience in order to find our relevant audience, who really need our products or solution

2 ATTRACTIVE AND UNIQUE AD COPIES: this is the most important aspect of Facebook marketing .our creatives must grab the attention of the audience, must be unique so that prospects convert into potential customers

3 TAILORED MESSAGING: ad copies that directly speak to the audience play a vital role in conversion. AD copies should be specific and must be highlighted with the solution followed by the pain points of the audience.                                                                                                                                                                          4 OFFERS: we must give an attractive offer that forces people to click on the ad

 along with all these factors we must test our ad copies, interest and offers so we may come to the conclusion that which creative has derived more actions and what is our potential audience. Testing phase requires patience

after the foundation we have to look after customer journey and must prepare an airtight funnel that converts like crazy and, for that kind of funnel these factors should be kept in mind

RESPONSIVE LANDING PAGE: we must ease customers and avoid frustrating them with load time . To overcome this landing page must be responsive with load time . And offers on ads must be evident on the landing page.

AMPLIFYING CART VALUE: upsell and cross-sells for increasing the average cart value

LEAD MAGNET: the initial small investment that we want from our customers is to gather their data .so lead magnet is a web page that pop-ups on the landing page  where customers provide their info(such as contact name and e-mail)

after finding our winning creatives and interest we should scale those assets which performed best for us and we will decide by looking at the metric at that stage for example

while creative testing we must look at the CPC(cost per link click ), CPM, and no of link clicks to determine which creative derived more traffic to our store .this how we will test interest as well.

RETARGETING: when we are done with feeding enough data to our pixel we can move towards retargeting ADS .these ads always have amazing ROI

LOOKALIKE: it should be the ultimate goal. once we get look-alike we will be generating amazing sale .but look-alikes is the result of the targeting so in order to get a good look-alike our foundation must be strong