• Conceptualization of new ideas, looks, silhouettes, moods for the coming season.  • Development of new surfaces, techniques, cuts, styles, embroideries, graphics and fabrics. • Doing Costing & negotiating the price issue. • Sourcing of new fabrics, trims and accessories, value addition techniques and application of the same to come up with exciting new concepts.  • Design sketches, theme boards, color palette and illustration for conceptualization and presentation purposes. • Development of graphics, motifs, prints and printing techniques. • Execution of the new products and concepts from start to finish. • Accessorisation and coordination of ensemble for the final showcase. • Research and analysis of fashion & market trends for range development. • Trend presentation and showcasing the theme boards, color palette to buyers. • Developing a range of styles as per buyer’s requir