Entrepreneurial marketing strategist accomplished in developing and directing initiatives that drive client acquisition and retention, while reducing costs and enhancing profitability, for Fortune 500 industry leaders. Extensive experience using competitive intelligence and analytics to support, design, and evaluate proven-effective promotional programs and campaigns. Solid history of identifying market opportunities, cultivating relationships, and deploying performance / direct response marketing for optimal outcomes. Persuasive communicator, employing winning attitude for building strong relationships and managing cross functional teams. Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook), and Business Objects