Writing head lines, Tag lines, Punch words, Body copy based on abstract idea of the clients to promote their products/idea to place best among competition. Providing/suggesting best name to the product aptly suitable & easily/simply understandable by Target auidence. Naming the product so that it conveys the purpose of the product and its unique features to its target audience. Adding depth to the words so that it conveys the USP ( Uniqe selling proposition) of the features of the product easily to each & every target audience so as to give the product competitive advantage Framing each and every sentence in the body copy so that it briefly describes the Value addition it gives to the user and immediately Calls for action.