I am a seasoned copywriter adept in strategising, ideation, concept development, creating multi-media advertising campaigns comprising press ads, TV commercials, Radio spots, hoardings, POPs, collaterals like product and corporate brochures, product descriptors, catalogues, literature, press releases, etc. I have successfully worked with advertising agencies and direct clients ranging from consumer products to durables, manufacturing to retail, services like hotel, restaurant and tourism, IT, training, real estate, builders and developers, etc. Script writing is my forte. From corporate AVs, documentaries to feature films and TV Serial, I write them all. I'm an aspiring content writer too.