Having worked in the industry for 18 years i have had the privilege to work on some exceptional challenging projects, with varying clientele. Having my main strength and experience in PHP (Codeignotor, Lavaral, Cake, core) and all of its attributes, this affords me the ability to act as a CMS developer. Custom themes, widgets, plugins, i have always designed and developed with 2 thoughts in mind: on the user side offer as much ease and direction as possible to the intended goal / conversion. And secondly for admin to automate and organise as many processes as possible so as to speed up work, minimise human workload, increase ROI and ultimately improve the user and admin experience. Working closely with a top development and marketing agency has taught me some great aspects of a whole project from the support and legislation needed for a start up, to analytics, tag manager and highly targeted SEO and PPC campaigns that increase targeted reach while reducing CPC.