When you release a game you need to describe it — on the App Store, on Facebook, on your own site. Get the description right and you can expect to see a lot more players. Get it wrong, and people who’d probably LOVE your game will never even get to try it. First of all, successful game descriptions follow a particular structure: one sentence to sum up the game; up to five sentences describing it; the “snapper” that closes the deal and hooks the player; and a list of features the persuade the uncertain. Let’s look at each of these in turn.