Looking for consistent, expert-led performance from your Google Ads campaigns? This service delivers complete campaign setup, tracking, and ongoing management, underpinned by strategic, data-driven decisions that focus on what matters most: generating high-quality leads and meaningful results.
Whether you're running Search, Display, or Performance Max, I’ll build and manage a campaign structure tailored to your business goals, audience intent, and conversion path.
What’s Included:
One-to-one onboarding to define your objectives, audience segments, and key priorities
Custom campaign build (Search, Display, Performance Max — or a combination)
In-depth keyword research, audience targeting, bidding strategy, and ad copywriting
Conversion tracking setup via GA4, Google Tag Manager, and Google Ads
Landing page conversion rate optimisation (CRO) recommendations to increase lead quality and conversion potential
Campaign launch with walkthrough and Q&A
Regular reviews of search terms, placements, and audience performance
Budget reallocation and bid strategy updates based on actual campaign data
A/B testing for ad copy, creative formats, and call-to-action strategies
Negative keyword refinement and waste reduction
Strategic expansion into new keyword themes, geographies, or audience types
Cross-platform behaviour analysis using tools like GA4 and Microsoft Clarity to understand what users do after clicking, from initial engagement to final conversion
Data-led adjustments based not just on Google Ads metrics, but on how well your traffic is converting within your broader marketing ecosystem
Monthly reporting and performance check-ins (via call or written summary — your choice)
A flexible, collaborative working style — I can be as involved or behind-the-scenes as you'd like
Access Required:I’ll need access to your Google Ads, Google Tag Manager, GA4, and website backend to implement and monitor tracking. If you don’t have these accounts yet, I can create them for you.
Initial setup is typically completed within 5 working days, with continuous optimisation and reporting throughout our engagement.
View my portfolio here:
https://www.canva.com/design/DAGqPE7KdaY/ncIrDywWgJaWx70pm10Z8g/view?utm_content=DAGqPE7KdaY&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h47197e7318