I have over a decade and a half of experience in Google Ads management. I have also been managing Facebook Ads campaigns actively for a few years now. I have a practiced approach to digital marketing that delivers great results. I combine channels and audience types to create engaging, compelling consumer journeys, carrying audiences from first impressions to becoming prospects, then loyal customers and brand advocates. I am liberal, analytical and a futurist. I try to stay updated with all the latest strategies and platform features of online marketing. I enjoy the challenges of an ever-changing landscape. I enjoy learning by doing; immersing myself in data and finding insights that can improve the quality and quantity of the outcomes. Key skills include: Other interests: I previously worked for a time in film and television production, assisted in filming and editing for a well-known documentary film maker in Mumbai, worked in a couple of film production houses, and in the making of a minor Bollywood movie. I dabble in music, composing songs and working with musicians online to produce them. I also write. I am a yogi and an animal lover.