Certified Search Engine Marketing (SEM) and Search Engine Optimization (SEO) expert with a strong analytics and marketing background. I help my clients to maximize their investments in SEM and SEO. From conversion optimization to landing page design, from PPC campaign implementation to digital marketing strategy development, I can provide the expertise you need in a timely and efficient manner. Highlights: - Certified Google Analytics expert - Certified Google AdWords expert - Ph.D. in applied mathematics - More than 15 years of experience in turning data into valuable decisions - In-depth knowledge of business planning, financial concepts, KPIs - SaaS metrics (lifetime value, customer acquisition cost, monthly recurring revenue) - Expert Excel developer - Modeling, simulation, statistics and optimization expertise - Spreadsheet design and business model development - Database design and implementation (including MySQL queries)