• Good experience in planning, developing and structuring PPC campaigns for different businesses across Google, Yahoo - Bing, and Facebook. • Experience on handling International E-Commerce Projects (Europe region). • Fair knowledge of GTM ( Google Tag manager). • Good in analysing and reporting of PPC Campaigns. • Keyword Research, testing & management of significant budget. • Excellent in Websites and landing page optimization activities. • A/B Testing & Multivariate Testing. • Writing Effective ad copies for to achieve maximum quality score. • RLSA & DSA ( Dynamic Search Ads) • Re-marketing & Display Banner ads • Experience in Google Analytics. • Effective Goal & Funnel Making In Google Analytics. • Shopping Campaign (PLA) & Video Submissions. • Effective communication skills and able to write content also. • Good knowledge About CPA/CPC/CPM in Search and Display Network. • Effective Understanding of achieving maximum quality score, getting more CTR & maintain Effective CPA & CPC. • Maintain sound and meaningful client relations. • Rectify client’s issue and recommend solutions.