You would be quite surprised to know that 90% of all Adwords Campaigns fail and that is because the cost of acquiring a customer or sale is much higher than the value of the sale itself. How do I know this? Well, I have been running Adwords campaigns for the last 6 years for small, mid and even large companies and I have seen that if you are not careful with Adwords it most probably go in the wrong direction. How can this be solved? First, you need to find out the life time customer value and real cost of acquiring a customer/sale and then decide how much you can pay on adwords to acquire that profitably. Second, you need to use the display network to find placements that will get your these sales profitably. Third, you keep scaling your campaigns and try to reach 10x profit levels. If all of this looks interesting, lets move forward. I charge only $8 per hour on Guru as I am new here, but once I establish my profile, I will be charging my real rates which are $250 per hour.