- Configured and optimized Google Analytics (GA4) and Google Tag Manager, resulting in a 20% improvement in tracking accuracy.
- Implemented robust tracking solutions via Google Tag Manager across 100+ web pages, enabling data collection.
- Conducted Google Analytics audits, delivering recommendations that increased data accuracy by 30%.
- Analyzed data trends to inform strategic decisions, contributing to a 15% increase in digital marketing ROI.
- Designed and integrated data layers for Google Analytics and Adobe Analytics, supporting 10+ client projects.
- Collaborated with tech teams to implement tracking pixels for platforms, ensuring seamless campaign tracking.
- Established E-commerce tracking, providing insights that led to a 25% improvement in online sales performance.
- Migrated Universal Analytics (UA) to GA4 for five clients, ensuring tracking consistency.
- Automated reporting using Looker Studio, reducing manual reporting time by 40%.