Tag Implementation & Configuration
Setup and configure GTM containers across websites or apps.
Implement Google Analytics 4 (GA4) tracking tags.
Deploy Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, and other third-party marketing pixels.
Configure remarketing and conversion tracking tags (Google Ads, Meta, LinkedIn, etc.).
Set up cross-domain tracking.
Configure enhanced eCommerce tracking.
Trigger & Variable Management
Create custom triggers (clicks, form submissions, scroll depth, video plays).
Configure built-in variables (URL, click classes, form IDs, etc.).
Create custom JavaScript variables for advanced tracking.
Implement data layer variables for structured event tracking.
Data Layer & Custom Development
Design and implement a structured data layer for websites or apps.
Map developer-provided data layer events to GTM tags.
Build custom HTML tags for advanced use cases.
Implement event tracking with dynamic values (e.g., revenue, product IDs, user IDs).
Testing & Debugging
Debug tracking setups with GTM Preview Mode.
Test tag firing accuracy with Chrome Tag Assistant.
Troubleshoot broken tags or incorrect event tracking.
Validate eCommerce revenue/event tracking against actual sales data.
Optimization & Governance
Optimize tag firing rules to reduce site load impact.
Organize GTM container with naming conventions and version control.
Audit and clean up unused tags, triggers, and variables.
Maintain container security best practices (limiting custom scripts, access roles).
Integrations
Integrate GTM with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.
Connect GTM with Google Optimize / A/B testing platforms.
Configure consent mode for GDPR/CCPA compliance.
Integrate server-side GTM (sGTM) for advanced tracking and data privacy.
Analytics & Reporting
Ensure accurate GA4 event tracking via GTM.
Implement custom dimensions and metrics in GA4.
Configure attribution tracking (multi-channel funnels, assisted conversions).
Provide documentation for analytics and marketing teams.