• Producing innovative ideas for the visual elements of advertising campaigns in all kinds of media, including: (Television and cinema, Internet (digital/viral marketing), Posters, Press, Direct mail) • working closely with the copywriter to generate creative ideas and concepts to fulfill the client's brief; • producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client; • gaining an understanding of the target audience and business that the advert is aimed at; • meeting with the creative director and account managers before presenting ideas to clients; • pitching ideas to clients; • briefing other members of the creative team; • commissioning photographers, artists or film-makers to work on projects; • visiting and assessing locations for potential shoots; • working on location; • attending meetings at production houses and with other directors; • working in editing suites to oversee the finished product; • Advising new creative’s, reviewing their 'books' and managing new teams on placement with the agency.