I’m passionate about working with your company since its a dynamic and energetic place to work at which also encourages its employees to resolve real life challenges by exploring their creative potentials. In my career, as in the life of any graphic designer, customers have played an intrinsic role - Laughter, Joy & Tears alike. One specific incident was when I was freelancing. Once I was onboarded, my main KPI’s were defined as enabling the startup with discovering & developing its brand identity which included varied aspects. Being a startup, the environment was extremely dynamic - an environment I thrive within. However, specific requirements were rarely communicated. Weeks of work & effort going down the drain upon presenting it since the specifications were vague and were lost due to lack of clarity. The solution to this problem was to employ the brand strategy of logo design process consisting of six steps. I started out with identifying and researching the problem, brainstorming potential solutions, color schemes and graphics for the same, developing a few the key ideas, creating a mockups before presenting it to the clients and made sure of the sign offs before closure. By employing active listening & exhibiting grit through changing requirements, I went above and beyond the managing of customers to actually solving client issues by understanding their mindsets.