Developed compelling, action-oriented copy for outbound lead generation initiatives and organic social media campaigns, directly supporting follower growth and engagement metrics.
Conducted in-depth market research to inform all content projects, ensuring topics were relevant, timely, and positioned clients as thought leaders in their respective industries.
Authored and edited crucial client communications, presentations, and internal style guides to maintain clarity, consistency, and professional voice across all external materials.
Utilized content performance data to optimize headlines, calls-to-action, and overall content structure for better conversion rates.