Briefing & Research We will need a brief from the client to determine branding objectives, brand values, desired customer perceptions, target market and competitors. Based in the brief and doing some research we will present the client visual references to understand our client’s aesthetic expectations. Design Development 1. The design process will begin with the development of two (2) style alternatives. The client will select one of the two alternatives and make the necessary adjustments in order to achieve the desired concept and design.