This project is an educational social media carousel designed to simplify complex marketing concepts into engaging, "bite-sized" content. The primary goal was to create a visual journey that explains the difference between a simple logo and a complete brand identity in a way that is easy for business owners to understand. By breaking the topic down into a story-driven, five-step format, the design keeps users interested and encourages them to swipe through to the end.
The design uses a modern "dark mode" aesthetic, featuring high-contrast text and glowing gradients that make the information stand out on a mobile screen. I chose bold 3D elements, such as chess pieces, to serve as eye-catching anchors that stop users from scrolling past the post. Every slide maintains a consistent professional layout, ensuring that the brand’s message remains the main focus while demonstrating a high-end digital style.
Overall, this work highlights my ability to combine strategic storytelling with clean typography and social media design. It shows how I can take deep academic or professional ideas and turn them into visual content that is both beautiful and functional for growing a digital presence.