Jim Kayalar is the founder and managing director of Business Tune Up. ( www.biztuneup.biz)   Jim is a Certified Management Consultant(CMC) with the Institute of Management Consultants USA (IMC-USA) Please visit the IMC USA web site www.imcusa.org to see how the certification process works and please review the IMC canon of ethics.  Jim holds an MBA from the UWA and a BA in business administration and International relations from Webster University. Jim works as a mentor and reviewer for product commercialization for DCN phase I and phase II projects for the National Science Foundation. 20 plus years of experience in the international business arena in a multitude of sectors rounds off this brief intro. Please visit www.biztuneup.biz to see case studies and success stories, and please write to us at info@biztuneup.biz with your questions. PS: We do a number of pro bono projects every year. See if you qualify. We provide custome made strategy and marketing solutions to