You need to know how to get the attention of your customers if you will make a new iPhone app because there are so many of these apps already battling it out in the market. From year 2008 (when the iTunes App Store started accepting new apps) it is believed that more than half a million apps have already been submitted to Apple. There will probably be more than that by the end of year 2013 considering so many people are getting “bright original ideas” for new apps. If you are worried that you don’t have the right iPhone Application development skills then you may need the help of Hyperlink InfoSystem developers to make your iPhone app a reality and roaring success. When you sit down with your Hyperlink InfoSystem developer for a planning session, it is important to know what your primary service is. For example, if you are a supermarket manager, then your main service is selling grocery items to your community. Your iPhone app has to revolve around that primary service but can improve on it as well. So your app should keep loyal customers abreast of the changes in prices of grocery items, new promo programs that they can get involved in, and even items that are sold on sale or combined with other items for a dual marketing push. Another concern is that your iPhone app should be easy to use. Using the supermarket example, customers should be able to manipulate the app easily to find the information they want and need. Some people go into iPhone Application development thinking that a cool design is the most important factor – it isn’t. Functionality is. If you invest in great graphics but are lacking in the navigation part then customers will abandon your app and look for better ones. You should also avoid developers who give you the idea that once your app has been built and submitted to Apple then the hard work is over and you can sit back and relax. In reality, building the app and submitting it to Apple are only the tip of the iceberg.