I have a few general rules I follow when it comes to layout.
1. A designer must conceptualize and be print ready.
2. Production mistakes costs money. A designer must understand the which process they're using.
3. No more than two hyphenations within a paragraph, never kern below 15, NEVER EVER use full paragraph spaces to separate paragraphs, and avoid widows and orphans as much as possible.
I take what I do seriously.
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