Hello sir  

my name is Kari Balakrishna from India for marketing success 

please keep some points in mind 

over a period of time in your business you will have different kind of audiences 

- cold audience 

- liked your page 

- consume your content on social media 

- They have subscribed to your email list 

- And final buyer

Their  are there kind of costumer 

 Hot warn and cold 

for ever audiences the messaging will be different 

whether we should run same  ad for all of them or 

you have a new product release 

first run your hot set of audience converting then 

and after successful testing in the hot set of audience 

now you are good to go in the warm audience 

their are lot of other factors to come with a successful campaign 

real looking forward to work with you please message me for more details