As a Lead Generation & CRM Data Management Specialist, I researched, verified, and organized mortgage agent contact information within GoHighLevel (GHL). My responsibilities included validating contact details, updating CRM records, removing duplicate entries, maintaining data accuracy, and organizing customer information for easy access. I also ensured the database remained clean and well-structured to support sales, marketing campaigns, and business operations. By maintaining reliable and up-to-date records, I helped improve team efficiency, streamline workflows, and provide accurate data for client outreach and relationship management.