Project #1 Business identity for a local merchant. Project included the development of a logo along with such pieces of collateral as business cards, grand opening invitations, letterhead, menu templates, packaging stickers and printed bags. The project also required photographs for all of the merchandise, in this case desserts, as well as interior and exterior shots for use on the web site, which I also developed. Project #2 Web site This project involved the use of an existing web account, for which my client wished to create a new look and make more navigable. Additionally, she had various pieces of collateral, all with a different look. She mentioned that next to word of mouth, most of her business had been referred through her website. Hence, my first recommendation was to re-map the entire web site, use a specific palette of colors, and update the information and photographs. Next, final and under consideration, came the recommendation to change all of her collateral, invo