Market research and analysis includes any of the following activities and deliverables:
-customer research, segmentation, personas, trends
-competitor research, analysis, comparative analysis, SWOT
-Industry economics, pricing, trends, business models
-Porter's 5 forces and similar frameworks
-TAM, SAM, SOM
-Business model, business plan, go-to-market, and pitch deck supporting research and data collection/analysis
-Brand positioning, values, differentiation
-Go-to-market plan
-Strategy development and recommendations