I am an accomplished market research expert and project manager with over 8 years of experience designing research proposals and study tools design (questionnaires & and discussion guides), project management, survey programming, and scripting.
Leading innovative quantitative and qualitative research studies with global scope in B2B, B2C, and B2B2C environments with a solid academic background in Statistics and a Master's in Information Technology.I have managed over 70 global projects and multiple stakeholders for companies such as KELLANOVA, NESTLE, MONDLEZ INTERNATIONAL, AGRA, SHOPS PLUS, GOOGLE, and other USAID/Non-Profit funded projects.
I always strive to develop inspiring ideas, strategies, and insights by utilizing primary and secondary techniques to help brands/companies communicate and connect with their audience/customers.The power of brands and marketing has always fascinated me and I love a strategic challenge. Whether working with a new company for an effective go-to-market plan, evaluating and revitalizing an existing brand, or developing growth strategies, I bring creative thinking and passion that helps clients identify, develop, and implement strategies that make meaningful connections with their audiences and achieve their business objectives.
I am an out-of-the-box thinker and strategic adviser to clients, adept at developing research plans that address business issues and translating and synthesizing data into insights to impact outcomes.