Market Research entails gathering information about target markets and customers: know about them, starting with who they are. Marketing research is concerned specifically about marketing processes, such as advertising effectiveness and Salesforce effectiveness.

We major on the following under Market Research:

• SWOT analysis: SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes. SWOT method helps to determine and also reassess strategies and analyze business process
• PEST analysis: PEST is an analysis about external environment . It includes a complete examine of a firm's Political, Economical, Social and Technological external factors, which may impact firms' objectives or profitability.