Developed and executed major Facebook, Twitter, YouTube and web campaigns within budget Researched and analysed overall performance of consumer behaviour using Google Analytics resulting in consumer insights never seen before and boosted the company's performance by 25% Collaborated with the design and development teams for on and off-site conversion optimisation projects Built social media calendar, posts, advertising and promotions across social media platforms and blogs for clientele like DLF India (Biggest Real Estate) and Tanishq jewellers (One of the biggest jewellery brand) Distributed product samples to "blogger" community for written and video reviews as well as giveaways Established on-site blog with in-house and guest bloggers to create brand and product content Outlined goals, defined target audience and created platforms to help scale