With regard to Marketing, I have spent at least 10 years out of my 30+ year career designing, building, configuring, and optimizing Advertising, Personalization and Marketing systems, campaigns and journeys.
Strengths:
-learning new technologies-system integration
-setting up campaigns and journeys
-A/B testing to optimize campaigns
Systems that I have setup and configured have delivered revenue and scale:
American Eagle Outfitters Marketing system: Revenue Growth from $3.75B/yr to $5.45B/yr
Citigroup Personalized Intranet site: campaigns served 350,000 employees and 50,000 contractors
CitibankOnline banking: campaigns served almost 100 million customers globally.
Unicast: served 10+ million targeted/personalized ads/day and generated $40million/year
Most recently, at American Eagle Outfitters, I led a greenfield project that drove annual revenue growth from $3.75B to $5.45B. My responsibility was to design, build, deliver, and optimize both the technology used and the marketing workflow so the marketing team could implement automated, real-time, multi-channel journeys and campaigns. I personally led the design, integration and implementation of marketing infrastructure, email campaigns, sms campaigns, push notification campaigns, social media tracking, website pixel tracking, remarketing integration and cross-channel customer journeys. In all cases, I provided the best-practices for each channel as well as design to support multiple languages, multiple brands, and multiple projects.
Across all channels, I enabled and defined best practices for A/B Testing to optimize content.For web, I led the integration and tracking of web interactions across the AEO website so customers on the website could be tracked in real-time to trigger real-time journeys.I deeply understand email marketing and optimization including: email campaigns, email journeys, email monitoring, email ip reputations, email domain reputations, BIMI implementations, dedicated email ip setup, bounce category management, and delivery optimization.For SMS, I led the technical integration and defined best practices for sms monitoring, sms campaigns, sms journeys, and sms optimizations.For Push Notifications, I led the technical integration with the AE APP to enable AE Marketing to be able to send real-time push notifications, in-app messages, and app-inbox messages.Furthermore, for AEO, I have integrated Direct mail vendors, social media content targeting vendors and ad targeting for Facebook, Google Search, instagram, etc.