I’m graduated in Philosophy and did a postgraduate degree in communication strategic planning.I started in the world of communication in 1994 with a training as creative copy in Saatchi & Saatchi Barcelona and then in McCann Erickson Madrid.After that I directed my career for the qualitative market research and strategic planning communication in the company Tactica (Research and strategy) from Barcelona as Key Account Manager for 7 years.Since then I make this work compatible with the teaching of market research and planning in the University Abat Oliba-CEU (UAO-CEU) and Universitat Oberta de Catalunya (UOC), and in different masters in Business Schools.From 2005 to today, I work by my own as a qualitative market researcher and planner. In this area, I can charge of the whole work or only a part, depending on the needs of the client.