An entrepreneur at heart, I've always dreamed of my own business, not yet knowing what it would be. My studies were geared towards business management and yet when I graduated no one wanted me to manage their businessI had the opportunity to join an email marketing agency and after having worked on different projects, I found my place in a technical position, handling email campaigns for large organisations using a variety of tools. Along the years and after reaching a management position, I had gained extensive knowledge of these tools and the possibilities each presented. I also gained an understanding of the benefits of a subscriber centric email marketing programI then moved client side, which made me realise the true dilemma companies face in selecting whether to outsource or not and which providers to take up. I realised that most companies that get to the point where they want to do a qualitative email marketing program or that have an outsourced one, also generally have the too